Sales and Market Share Analysis

Power BI Case Study: ETL and Visualization

This Power BI case study explores a real-world business use case where I applied the concepts of Extract, Transform, Load (ETL) and visualization. Through Power BI and Power Query Editor, I worked on the development of a complete Power BI report, starting from data integration from multiple sources, data transformation, modeling, and visualization.

Sales and Market Share Analysis

In this project, I conducted a comprehensive sales and market share analysis. The analysis focused not only on the company's internal performance, reflecting on how well the products sell, but also on the external perspective, analyzing how well they are doing against competing manufacturers.

By integrating data from various sources, such as sales records, and market research data, I was able to gain valuable insights into the company's sales performance and market share. This allowed business users to make informed decisions and take appropriate actions to improve their competitive position.